PaidMeta ads · Facebook & Instagram
Reach people nearby.
- Ads aimed at your suburb
- Written within the TGA rules
- Pixel and Conversions API
- Audience and creative testing
Marketing for healthcare
Your
pharmacy, practice or health brand, at the centre of everything.
I run your Meta ads and social posts every month, and keep your Google listing and website ready for the people they bring in. Pharmacies are my main focus, and the same work suits GPs, dentists and allied health.
Where most start
You have the pieces. Nobody’s joining them up.
There’s a Facebook page someone set up, a website that hasn’t changed in years, and a Google listing nobody has touched since it was claimed. Each one does a little on its own, and none of them sends people to the same place.
I connect them, so every ad, post and search result leads locals to your counter.
What I do every month
Ads bring people in. Posts keep you familiar.
Meta ads put you in front of people nearby while they’re deciding where to go. Four posts a week on Instagram, Facebook and TikTok mean they already know your name when they need you. I run both, every month.
OrganicInstagram · Facebook · TikTok
Stay familiar, week after week.
- A monthly content plan
- Four posts a week
- Reels from your footage
- Captions and local hashtags
How it fits together
How the system works: found, seen, chosen, visited
01 · FOUND
Found.
People search “chemist near me”, “GP open now” or “dentist near me”. I set up your Google Business Profile and local SEO so you show up with the right hours, services and photos.
02 · SEEN
Seen.
This is the part I run every month. Meta ads reach your suburb now, and four posts a week on Instagram, Facebook and TikTok keep you in people’s feeds.
03 · CHOSEN
Chosen.
When they check you out, your website loads fast and answers what decides a visit: are you open, where are you, and can I book?
04 · VISITED
Visited.
Calls, bookings and directions all end at your counter. Each month you get a report on what the ads and posts brought in.
Healthcare sectors
Pharmacies first, then the rest of healthcare.
Each sector has its own patients, searches and advertising rules. The system stays the same, and the details change to suit.
Lead sector
Pharmacies
Meta ads, social posts and Google Maps for community pharmacies. Most of my work is here.
Pharmacy marketingGPs & medical centres
New patients and bookings
Medical centre marketingDentists
Check-ups and emergencies
Dental marketingAllied health
Physio, podiatry, psychology
Allied health marketingPharmaceutical
Inside the TGA rules
Pharmaceutical marketingMedical device
Product sites and campaigns
Medical device marketingServices
Six services, one person running them.
Ads and social posts are the monthly work. Your Google listing, search, website and brand are what people find when they go looking for you.
CoreThe monthly work
Paid · Facebook & Instagram
Meta ads
Facebook and Instagram ads aimed at your suburb and timed to when people need a pharmacy, written to the TGA advertising rules.
More on Meta adsOrganic · Instagram, Facebook & TikTok
Social content
A monthly plan and four posts a week on Instagram, Facebook and TikTok, with captions, local hashtags and reels cut from your own footage.
More on social contentWhat people find when they look you up
Google Maps & Business Profile
Claimed, verified and filled in, with the right hours, services, photos and categories, so people nearby see accurate details.
More on Google MapsLocal SEO
Page titles, structured data, a sitemap and Search Console, so Google knows what you do and where you are.
More on local SEOWebsites
Fast, mobile-first sites with click-to-call, directions, opening hours and a booking link, built for people checking you out on their phone.
More on websitesBranding
A logo, colours and post templates, so your pharmacy looks like the same place on the street, on the website and in the feed.
More on brandingEvery month
The same five steps, every month.
You see the plan before anything goes out and the report when the month ends. In between, the posts go up and the ads keep running.
01
Plan
The month’s posts, planned and shown to you first.
02
Make
Photos graded, footage edited into reels, captions written.
03
Post
Four posts a week on Instagram, Facebook and TikTok.
04
Advertise
Meta ads tested and adjusted through the month.
05
Report
What you spent, what it brought in, and what changes next.
Selected work
Sites I’ve built for real businesses.
Let’s talk
Let’s put you at the centre.
Book a free discovery call. Tell me about your pharmacy, practice or brand, and I’ll show you where people are missing you and what I’d fix first.