Day one
The month’s content plan is set and the posts are made.
Paid and organic, every month
Meta ads and social, run every month.
This is the main thing we do. Meta ads reach people in your suburb while they’re deciding where to go, and four posts a week keep your pharmacy or practice familiar. We plan it, make it, post it and report on it, every month.
Core ENGINE 01 · PAID
Reach people nearby, this week.
Facebook and Instagram ads shown to people who live and work near your pharmacy or practice. They’re quick to switch on, easy to aim at the right suburbs, and tracked so you can see what people do after they tap.
- Meta Business Manager and ad account
- Pixel and Conversions API
- An enquiry form, tested end to end
- Prospecting and retargeting campaigns
- Audience and creative testing
- Budget pacing and lead-form management
Ad spend is separate. You pay Meta directly, and the ad account and the card stay yours.
Core ENGINE 02 · ORGANIC
Stay familiar, week after week.
People tend to choose the pharmacy or practice they recognise. Four posts a week keep yours in their feed between visits, and you don’t have to think about any of it.
- A monthly content plan
- Four posts a week on Instagram, Facebook and TikTok
- Reels edited from your own footage
- Photo grading and brand templates
- Captions, hashtags and suburb targeting
- A strategy check-in each month
You film on your phone, and we do the rest. We edit your footage into posts and reels.
A month with ZakyDigital
A month, day by day.
Here’s how a month runs. The rhythm stays the same from one month to the next, so you always know what’s coming.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Week 1
1Plan sharedContent made
2Meet the teamMeet the team
3
4ReelReel
5
6Open
late.Open late
late.Open late
7Book onlineBook online
Meta ads running
Week 2
8
9ReelReel
10
11SatLocal eventLocal event
12
13
14Sat
& Sun.Weekend hours
& Sun.Weekend hours
Meta ads running
Week 3
15
16Ask your pharmacistAsk your pharmacist
17
18ReelReel
19
20Proud to be localProud to be local
21PParking out frontParking out front
Meta ads running
Week 4
22
23Meet the teamMeet the team
24
25Book onlineBook online
26
27ReelReel
28ReportSatLocal eventLocal event
Meta ads running
Every week
Four posts go out, and the ads are tested and adjusted as the results come in.
Last day
The monthly report: what you spent, what it brought in, which ads worked and what changes next. Then a short check-in about the month ahead.
Month one is setup
Month one sets everything up.
By the end of it, tracking works, your profiles are tidy and your first month of posts is out.
- Business Manager and ad account
- Pixel and Conversions API
- An enquiry form with qualifying questions
- Instagram, Facebook and TikTok profiles tidied up
- Brand templates for posts
- Your first month of content
+
Monthly reportYour Pharmacy
TemplateEnquiries
Cost per enquiry
Spend vs last month
Top ads
What worked
What changes next month
A template. Your real numbers go here.
Built for healthcare rules
Marketing that stays inside the lines.
Health advertising in Australia has its own rules. The TGA Advertising Code covers medicines and devices, and AHPRA’s guidelines cover registered practitioners. We write every ad and post with both in mind.
No prescription-medicine promotion
Prescription medicines can’t be advertised to the public, so they never are.
No therapeutic or clinical claims
Content sticks to your services, your team and your shop, and never says what a product or treatment will do.
No testimonials or fake reviews
We don’t use testimonials in health advertising. AHPRA restricts them for registered practitioners, and fake reviews are illegal. Real reviews stay on Google.
This describes how we work. It isn’t legal advice, so for anything unusual, check with your professional body, AHPRA or the TGA.
The terms
Simple terms, no lock-in.
Month to month
There’s no minimum term. Give seven days’ notice before the next billing date to pause or stop.
Your ad account, your card
Ad spend goes straight to Meta and never passes through us. The ad account, pages and profiles stay in your name.
One studio throughout
The same studio plans your posts, runs your ads and reads the results, so nothing gets lost in a hand-off.
Honest about results
Results vary, and no specific number of calls or bookings can be guaranteed. What is guaranteed is the work, transparent reporting and continuous optimisation.
Questions
Questions people ask first.
How much should I spend on ads?
It depends on your suburb and what you want more of. Ad spend is separate from our fee and goes straight to Meta. We’ll suggest a starting budget on the discovery call, and you can change it any month.
Do I need to film anything?
Phone footage is fine. We edit what you send into reels and posts.
Can you advertise medicines?
Not prescription medicines. Australian law doesn’t allow advertising them to the public, so we keep ads and posts to your services, your team, your hours and your shop.
When will I see results?
Ads start reaching people as soon as they go live. Organic content builds more slowly, over months. Month one is setup and learning, and the monthly report shows what’s moving.
Am I locked in?
No. It’s month to month. Give seven days’ notice before the next billing date to pause or stop.
Who owns the accounts?
You do. The ad account, the card, your pages and your profiles all stay in your name.
Do you only work with pharmacies?
No. GPs, dentists, allied health, pharmaceutical and medical device brands get the same paid and organic work, written within AHPRA’s guidelines or the TGA Advertising Code, whichever applies. See the sectors.
Do you build websites too?
Yes. If your site can’t take a call or a booking, we’ll fix that as well. See websites.
Let’s talk
Let’s get both working for you.
On a free call we’ll look at your ads, posts and Google listing, and tell you what we’d change first.