Web & contentWebsites · brand content
Built to inform.
- Company and product websites
- Consumer and professional information kept apart
- Brand content and templates
- Fast, accessible and well structured
Healthcare sectors
Marketing for pharmaceutical brands.
Pharmaceutical marketing has some of the tightest rules in health. We build the websites and brand content you’re allowed to run, and campaigns only where the rules allow them.
Who you need to reach
Who you can talk to, and how.
Different products have different audiences, and the rules decide who you can speak to. The work starts by getting that right.
PharmacistsGPs and prescribersPharmacy owners and buyersConsumers, non-prescription onlyHealth professionalsPartners and investors
How it works for pharmaceutical
Two engines, used carefully.
Paid & organicOnly where the rules allow
Only where it’s allowed.
- Consumer campaigns for non-prescription products only
- Required statements included
- Organic content for your company brand
- A monthly report
The rules
The TGA rules, first.
Prescription medicines can’t be advertised to the public in Australia. Non-prescription medicines can, within the TGA Advertising Code and its required statements. Your regulatory team signs off on everything before it goes live.
Prescription stays professional
Prescription products are never advertised to the public.
Required statements, included
Consumer ads carry the statements the TGA Code requires.
Your sign-off, every time
Nothing goes live until your regulatory team approves it.
This describes how we work. It isn’t legal or regulatory advice.
Questions
Pharmaceutical marketing, answered.
Can you advertise prescription medicines?
Not to the public. In Australia, prescription medicines can only be promoted to health professionals. Consumer campaigns are for non-prescription products, within the TGA Advertising Code.
Who signs off on the content?
Your regulatory team. Nothing goes live until they’ve approved it.
Do you build product websites?
Yes, with consumer and professional information kept separate.
Other healthcare sectors
Let’s talk
Let’s put you at the centre.
Book a free discovery call. Tell us about your products and who they’re for, and we’ll tell you what we’d do first.