Healthcare sectors

Marketing for allied health.

Physios, podiatrists, psychologists and other allied health practices grow on referrals and local search. Ads and regular posts keep you visible in between.

What people search

Found when they search.

Searches like these decide where people go. Your ads, posts and Google listing should be there when they happen.

physio near me
Another clinic
Closes soon · 1.4 km
Your Practice
Open now · 0.6 km
“physio near me”“podiatrist near me”“psychologist near me”“sports physio near me”“chiropractor near me”“dietitian near me”

How it works for allied health

Two engines, tuned for allied health.

PaidMeta ads · Facebook & Instagram

Reach people nearby.

  • Ads aimed at your local area
  • New-client and service spotlights
  • Booking links tracked
  • No testimonials, no outcome promises
OrganicInstagram · Facebook · TikTok

Stay familiar, week after week.

  • Practitioner profiles and how sessions work
  • General tips people can share
  • Reels cut from your own footage
  • Captions and local hashtags

The rules

The AHPRA rules, built in.

Many allied health professions, including physiotherapy, podiatry and psychology, are AHPRA-registered, so its advertising guidelines apply: no testimonials, nothing misleading and no promises about outcomes. For self-regulated professions we hold to the same standard.

No testimonials

Patient stories and star quotes stay out of your ads and posts.

Nothing misleading

Clear, accurate information about your services, hours and fees.

No outcome promises

Content says what you offer and leaves out what it will achieve.

This describes how we work. It isn’t legal or regulatory advice.

Work we’ve done

Campbelltown Medical Centre

A medical centre site we designed and built, with physiotherapy and podiatry profiles alongside its GPs.

  • Size26 pages, built and live
  • Built12 service pages and 9 practitioner profiles
  • BookingOnline booking and Google Maps

Read the case study

Questions

Questions clinics ask us.

Do the AHPRA rules apply to my profession?

If your profession is AHPRA-registered, like physiotherapy, podiatry or psychology, yes. If it’s self-regulated, we apply the same standard anyway.

Do you build practitioner profiles?

Yes. The Campbelltown Medical Centre site we built has physiotherapy and podiatry profiles alongside its GPs, each with its own page.

What do allied health posts look like?

How sessions work, who’s on the team, your rooms and general tips people can share. Four posts a week on Instagram, Facebook and TikTok.

How does the first month work?

Month one is setup: the ad account and tracking, your profiles, post templates and the first month of content. From month two it settles into the regular monthly routine.

Let’s talk

Let’s put you at the centre.

Book a free discovery call. Tell us about your practice and your area, and we’ll tell you what we’d do first.