PaidMeta ads · Facebook & Instagram
Reach people nearby.
- Ads for new-patient openings and extended hours
- Aimed at the suburbs you serve
- Online booking links tracked
- No testimonials, no clinical claims
Healthcare sectors
Marketing for GPs and medical centres.
Patients look for a GP who’s nearby, taking new patients and easy to book. Your listing, your site and your ads should answer that quickly, within AHPRA’s advertising guidelines.
What people search
Found when they search.
Searches like these decide where people go. Your ads, posts and Google listing should be there when they happen.
Another clinic
Closes soon · 1.4 km
Closes soon · 1.4 km
Your Practice
Open now · 0.6 km
Open now · 0.6 km
“GP near me”“bulk billing doctor near me”“medical centre open Saturday”“GP accepting new patients”“after hours doctor”“skin check near me”
How it works for gps & medical centres
Two engines, tuned for GPs.
OrganicInstagram · Facebook · TikTok
Stay familiar, week after week.
- Practice news, opening hours and your team
- Services explained in plain English
- Seasonal reminders, kept general
- Reels and photos from the practice
The rules
The AHPRA rules, built in.
GPs are registered health practitioners, so their advertising follows AHPRA’s guidelines: no testimonials, nothing misleading and no promises about outcomes. We write everything with that in mind.
No testimonials
Patient stories and star quotes stay out of your ads and posts.
Nothing misleading
Clear, accurate information about your services, hours and fees.
No outcome promises
Content says what you offer and leaves out what it will achieve.
This describes how we work. It isn’t legal or regulatory advice.
Work we’ve done
Campbelltown Medical Centre
A GP practice site we designed and built. It tells patients who the doctors are, what each service involves and how to book.
- Size26 pages, built and live
- Built12 service pages and 9 practitioner profiles
- BookingOnline booking and Google Maps
Questions
Questions practices ask us.
Can a medical centre run Facebook ads?
Yes, within AHPRA’s advertising guidelines. Ads can promote your services, hours, location and new-patient availability. They can’t use testimonials or promise outcomes, and they mustn’t mislead.
Can you set up online booking?
Yes. A booking link goes on your site, your ads and your Google listing. The Campbelltown Medical Centre site we built takes bookings online through HotDoc.
Do you use patient reviews in ads?
No. Testimonials about clinical care can’t be used to advertise a registered health service. Reviews people leave on Google stay on Google.
How does the first month work?
Month one is setup: the ad account and tracking, your profiles, post templates and the first month of content. From month two it settles into the regular monthly routine.
Other healthcare sectors
Let’s talk
Let’s put you at the centre.
Book a free discovery call. Tell us about your practice and your area, and we’ll tell you what we’d do first.