Healthcare sectors

Marketing for dental practices.

People pick a dentist they can find quickly and book easily. Your ads, your posts and your website should make both simple, within AHPRA’s advertising guidelines.

What people search

Found when they search.

Searches like these decide where people go. Your ads, posts and Google listing should be there when they happen.

emergency dentist
Another clinic
Closes soon · 1.4 km
Your Practice
Open now · 0.6 km
“dentist near me”“emergency dentist”“dentist open Saturday”“teeth cleaning near me”“family dentist”“dentist accepting new patients”

How it works for dentists

Two engines, tuned for dental practices.

PaidMeta ads · Facebook & Instagram

Reach people nearby.

  • Ads aimed at the suburbs around your practice
  • New-patient and check-up reminders
  • Booking links tracked
  • No testimonials, no outcome promises
OrganicInstagram · Facebook · TikTok

Stay familiar, week after week.

  • Your team, your rooms and how visits work
  • Everyday dental tips, kept general
  • Reels cut from your own footage
  • Captions and local hashtags

The rules

The AHPRA rules, built in.

Dentists are registered health practitioners, so AHPRA’s advertising guidelines apply: no testimonials, nothing misleading and no promises about results. We write everything with that in mind.

No testimonials

Patient stories and star quotes stay out of your ads and posts.

Nothing misleading

Clear, accurate information about your services, hours and fees.

No outcome promises

Content says what you offer and leaves out what it will achieve.

This describes how we work. It isn’t legal or regulatory advice.

Questions

Questions dentists ask us.

Can dentists advertise on Instagram?

Yes, within AHPRA’s advertising guidelines. Posts can show your team, your rooms and how appointments work. We leave out testimonials and before-and-after photos.

Can you help with emergency searches?

Yes. Your Google listing and website can show emergency availability and hours clearly, so someone searching “emergency dentist” can see whether you can help and call straight away.

Do you build dental websites?

Yes. Fast sites with click-to-call, opening hours, your services and a booking link.

How does the first month work?

Month one is setup: the ad account and tracking, your profiles, post templates and the first month of content. From month two it settles into the regular monthly routine.

Let’s talk

Let’s put you at the centre.

Book a free discovery call. Tell us about your practice and your area, and we’ll tell you what we’d do first.