Web & contentWebsites · brand content
Built to inform.
- Product and company websites
- Clear product pages and documents
- Consumer and professional information kept apart
- Brand content and templates
Healthcare sectors
Marketing for medical device companies.
Some devices can be advertised to the public and some can’t. We build the product websites, content and campaigns that suit your device and the rules that apply to it.
Who you need to reach
Who you can talk to, and how.
Clinicians, buyers and patients need different information, and not every device can be promoted to every audience. The work starts there.
Clinicians and practice managersHospital and clinic buyersPharmacies and distributorsConsumers, where allowedHealth professionalsPartners
How it works for medical device
Two engines, used carefully.
Paid & organicOnly where the rules allow
Only where it’s allowed.
- Consumer campaigns for devices that can be advertised
- Written within the TGA Advertising Code
- Organic content for your brand
- A monthly report
The rules
What applies, first.
Many medical devices included in the ARTG can be advertised to the public within the TGA Advertising Code, but some can’t. We work out what applies to your device first, and your regulatory team signs off before anything goes live.
Prescription stays professional
Prescription products are never advertised to the public.
Required statements, included
Consumer ads carry the statements the TGA Code requires.
Your sign-off, every time
Nothing goes live until your regulatory team approves it.
This describes how we work. It isn’t legal or regulatory advice.
Questions
Medical device marketing, answered.
Can medical devices be advertised to the public?
Many devices in the ARTG can be, within the TGA Advertising Code, and some can’t. We work out which applies to your device before anything else.
Who signs off on the content?
Your regulatory team. Nothing goes live until they’ve approved it.
Do you build product websites?
Yes. Product pages, documents and support information, with consumer and professional content kept separate.
Other healthcare sectors
Let’s talk
Let’s put you at the centre.
Book a free discovery call. Tell us about your products and who they’re for, and we’ll tell you what we’d do first.