Healthcare sectors

Marketing for community pharmacies.

People tend to use the pharmacy they find first and recognise. Meta ads, regular posts and a complete Google listing put yours in front of them, all within the TGA rules.

What people search

Found when they search.

Searches like these decide where people go. Your ads, posts and Google listing should be there when they happen.

chemist near me
Another chemist
Closes soon · 1.4 km
Your Pharmacy
Open now · 0.6 km
“chemist near me”“pharmacy open late”“pharmacy open Sunday”“pharmacy open public holiday”“pharmacy with parking”“late night chemist”

How it works for pharmacies

Two engines, tuned for pharmacies.

PaidMeta ads · Facebook & Instagram

Reach people nearby.

  • Ads aimed at your suburb and nearby streets
  • New services and opening hours
  • Written within the TGA Advertising Code
  • Directions and calls tracked
OrganicInstagram · Facebook · TikTok

Stay familiar, week after week.

  • Four posts a week on Instagram, Facebook and TikTok
  • Your team, your shop and your services
  • Reels cut from your own footage
  • Captions and local hashtags

The rules

The TGA rules, built in.

Pharmacy advertising sits under the TGA Advertising Code. Prescription medicines can’t be advertised to the public and claims about what a product treats are tightly limited, so the content is about your services, your team and your shop.

No prescription-medicine promotion

Prescription medicines can’t be advertised to the public, so they never are.

No therapeutic claims

Nothing about what a product will treat or cure.

No testimonials

Real reviews stay on Google, and nothing is made up.

This describes how we work. It isn’t legal or regulatory advice.

The monthly service

See how a month runs.

The plan, the posts, the ads and the report, day by day.

See a sample month

Questions

Pharmacy marketing, your questions.

Can a pharmacy advertise on Facebook and Instagram?

Yes. Pharmacies can advertise their services, hours, location and team on Meta. Prescription medicines can’t be advertised to the public and claims about treatment are tightly limited, so the ads are about the pharmacy itself.

What do the posts look like?

Your team, your shop, new services, opening hours and what’s happening locally. Four posts a week on Instagram, Facebook and TikTok, with reels cut from footage you film on your phone.

How do people find a pharmacy on Google Maps?

Mostly through searches like “chemist near me” or “pharmacy open now”. A complete Business Profile, with the right categories, hours and photos, gives people what they need to choose you.

How does the first month work?

Month one is setup: the ad account and tracking, your profiles, post templates and the first month of content. From month two it settles into the regular monthly routine.

Let’s talk

Let’s put you at the centre.

Book a free discovery call. Tell us about your pharmacy and your area, and we’ll tell you what we’d do first.